After setting up custom columns in Search Ads 360 to review performance for your campaign's previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Because the bids were too high to show any performance.

Because bid strategy performance isn't reported in custom columns.

Because the bids were too low to show any performance.

Because bid strategy performance isn't one of your business goals.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?


Explanation: If you encounter an error when trying to review bid strategy performance in custom columns after setting them up in Search Ads 360 for the previous month, the reason for the error is that **bid strategy performance isn't reported in custom columns.** Custom columns are designed to display specific metrics related to campaigns, ad groups, or keywords, but bid strategy performance metrics are not directly available in this context. To assess the effectiveness of bid strategies, it is recommended to use the Bid Strategy report or navigate to the Bid Strategies section in Search Ads 360. Unlike bid amounts, which are available for review in custom columns, bid strategy performance metrics require dedicated reports or sections within the platform specifically designed to analyze and report on bid strategy effectiveness.
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