What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?

You'd use custom formula and custom labels.

You'd use custom formula and custom conversion.

You'd use custom dimension and custom formula.

You'd use custom conversion and custom labels.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?


Explanation: To define and view specific parts of Google Ads data in Search Ads 360, the two types of custom columns that you would use are **custom formula and custom conversion.** Custom formula columns allow advertisers to create tailored metrics by combining existing metrics or applying mathematical operations, providing a customized view of data. On the other hand, custom conversion columns enable the tracking and analysis of specific conversion actions, allowing advertisers to focus on particular aspects of their campaign performance. Together, these custom columns empower advertisers to precisely define and analyze the aspects of Google Ads data that are most relevant to their campaign goals and objectives. Unlike options including custom labels or custom dimensions, the correct answer emphasizes the use of custom formula and custom conversion for a more nuanced and targeted data analysis in Search Ads 360.
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