Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
Dimension
Label
Reporting
Conversion
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Explanation: Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
Explanation: A custom column in Search Ads 360 allows your customer, the gourmet pet food company, to access specific actions for any formula, and in this context, it lets them access **Conversion** data. By utilizing custom columns, advertisers can create tailored formulas to analyze and measure the performance of their campaigns based on various parameters, including conversion actions. This enables the gourmet pet food company to gain insights into how well their new dog food is performing in terms of generating desired conversions. Unlike dimensions, labels, or general reporting, the emphasis here is on custom columns providing the flexibility to focus on specific conversion-related metrics, aligning with the customer's goal of evaluating the effectiveness of their advertising efforts in Search Ads 360.
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