Your athleisure brand customer wants to know what yoga pants drive the most sales.WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Custom metrics

Conversion cart data

Budget bid strategies

Custom variables


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google SkillShop Certifications in No Time?

Then check out our exclusive 👉 Google SkillShop Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google SkillShop certification. Get everything you need to achieve success faster.

Explanation: Your athleisure brand customer wants to know what yoga pants drive the most sales.WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?


Explanation: To gather more information about conversions for specific yoga pants before the upcoming holiday season in Search Ads 360, your athleisure brand customer should set up **Custom metrics** in a Floodlight column. Custom metrics allow advertisers to define and track specific performance indicators that align with their business goals. By configuring Custom metrics within Floodlight columns for each type of yoga pants, the brand can gain detailed insights into the sales performance of individual products. This approach helps tailor the tracking to the unique attributes of each product, providing valuable data to optimize marketing strategies before the holiday season. Unlike Conversion cart data, Budget bid strategies, or Custom variables, Custom metrics offer a specialized and precise way to analyze and measure the performance of specific products within the Floodlight reporting framework.
Google SkillShop Roll

Google SkillShop Roll. Special Offer

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides