Your athleisure brand customer wants to know what yoga pants drive the most sales.WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Custom metrics are the correct choice because they allow advertisers to create specialized reporting columns that go beyond standard conversion counts by applying specific formulas or filters to Floodlight data. For an athleisure brand looking to identify which specific yoga pants are driving the most sales, custom metrics enable the segmenting of conversion data by unique business values—such as product type, SKU, or category—that have been captured through Floodlight tags. This allows the customer to isolate and weigh specific sales performance data within the Search Ads 360 interface, providing the granular insights necessary to optimize their campaigns and inventory focus ahead of the high-traffic holiday season.