If your customer's main goal is brand exposure, what Search Ads 360 brand strategy would they set up?

They'd set up return on investment (ROI).

They'd set up total number of clicks.

They'd set up return on ad spend (ROAS).

They'd set up impression share.

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If your customer’s main goal is brand exposure, what Search Ads 360 brand strategy would they set up?

Explanation: If your customer's primary objective is brand exposure, the Search Ads 360 brand strategy they should set up is **impression share.** Impression share represents the percentage of impressions a campaign receives compared to the total number of impressions it could potentially receive. Focusing on impression share is particularly relevant for brand exposure goals, as it indicates how effectively the brand's ads are being shown to users. Unlike return on investment (ROI) or return on ad spend (ROAS), which emphasize financial metrics, and total number of clicks, which focuses on user interactions, impression share aligns specifically with the goal of maximizing visibility and awareness for the brand within the Search Ads 360 platform.

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