While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy's outcome. Why might that be?

Because they only started the evaluation after the fourth week.

Because they only started the evaluation between one to two weeks.

Because they reviewed their performance data after conversion delay cycles had already passed.

Because they didn't make any optimizations or adjustments after the bid strategy launch.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?


Explanation: If there's no conversion delay in your customer's Search Ads 360 campaign, the optimal timeframe to make optimizations to their just-launched bid strategy would be **during weeks two to three.** In a scenario without conversion delay, the initial weeks of the campaign provide sufficient data for advertisers to evaluate performance trends and make informed adjustments. Waiting until weeks two to three allows for the collection of substantial data while ensuring that optimizations are implemented early enough to enhance the bid strategy's effectiveness. Unlike options suggesting week one or weeks four to eight, the recommended timeframe strikes a balance between gathering enough data for meaningful insights and initiating timely optimizations in the Search Ads 360 platform.
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