While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy's outcome. Why might that be?

The correct answer is that they started the evaluation too soon, between one to two weeks. Target ROAS (tROAS) bid strategies, like other automated bidding strategies, require a learning period to gather sufficient data and optimize performance. Evaluating performance too early, within the first one to two weeks, doesn't allow enough time for the strategy to exit the learning phase and demonstrate consistent results. This can lead to the perception of limited consistency and minimal automation, even if the strategy is working as intended. Evaluating after the fourth week would generally provide a more stable view of performance, as the learning phase is typically complete by then. Reviewing performance data after conversion delay cycles have passed is a good practice, not a reason for perceived inconsistency. Not making optimizations after launch is a separate issue from the initial evaluation period.