Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
Conversion cart data
Budget bid strategy
Data-driven attribution
Google Ads auction-time bidding
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.
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Explanation: Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
Explanation: To achieve a decent return on investment (ROI) while managing a specific budget in their campaign, your client should set up a **Budget bid strategy** within the Performance Center of Search Ads 360. A Budget bid strategy allows advertisers to allocate their campaign budget efficiently, optimizing bids based on performance data to achieve the desired ROI. By implementing this strategy, your client can ensure that their budget is utilized effectively to maximize returns. Unlike options such as Conversion cart data, Data-driven attribution, or Google Ads auction-time bidding, the Budget bid strategy directly addresses the client's goal of optimizing ROI within the specified budget constraints in the Search Ads 360 platform.
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