Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?

A Budget bid strategy is the correct tool in this scenario because it is specifically designed to automate the allocation of a set financial amount across a group of campaigns while optimizing for a specific goal, such as Maximizing Conversions or Revenue. Within the Performance Center, this feature manages both the daily spend and the bidding adjustments simultaneously to ensure the client stays strictly within their predefined budget constraints while still extracting the highest possible return on investment (ROI). Unlike individual auction-time bidding or attribution models, a budget bid strategy provides the holistic oversight needed to balance limited funds against performance targets over a specific time range.