You're hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

You should use budget bid strategies for clicks.

You should use target cost-per-acquisition (tCPA).

You should use target return on ad spend (tROAS).

You should use budget bid strategies for conversions.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?


Explanation: To maximize conversions at a specific target spend in Search Ads 360, you should use **budget bid strategies for conversions.** This bidding strategy allows advertisers to set a specific budget and optimize bids to achieve the maximum number of conversions within that budget constraint. Unlike target cost-per-acquisition (tCPA), which focuses on achieving conversions at a specific acquisition cost, and target return on ad spend (tROAS), which aims for a specific return on investment, budget bid strategies for conversions prioritize getting the most conversions within the set budget. This approach ensures efficient budget utilization and is particularly effective for advertisers aiming to drive a high volume of conversions while controlling their overall spending in the Search Ads 360 platform.
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