If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

By saying that the number of clicks and conversions falls below the data requirements.

By saying that historical data is transferring to the new model created.

By saying that the model was created during the bid strategies learning period.

By saying that there are too many keywords included in the bid strategy.

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

Explanation: If Search Ads 360 defaults to a basic linear attribution model instead of using the data-driven model set up last week, this occurrence can be explained by stating that **the number of clicks and conversions falls below the data requirements.** Data-driven attribution models require a minimum threshold of clicks and conversions to generate meaningful insights. If the campaign doesn't meet these requirements, Search Ads 360 may default to a simpler model, like the basic linear attribution model. This explanation emphasizes the importance of having a sufficient volume of data for accurate attribution modeling, aligning with the platform's criteria for implementing more advanced attribution models.

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If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

Explanation: If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

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Were do I find this certification program?

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