You're working with an apparel brand who's launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line.Which tool within Campaign Manager 360 should you use to meet their request?

To meet the apparel brand's request, you should use deep links because they are specifically designed to direct users to a specific location within a mobile application rather than just a general mobile website or the app's home screen. In Campaign Manager 360, deep links act as specialized uniform resource identifiers (URIs) that communicate with the mobile operating system to bypass the browser and open the app directly to the relevant "new hat line" landing page. This ensures a frictionless user experience for customers who already have the app installed, significantly increasing the likelihood of conversion by reducing the number of steps a user must take to find the specific product featured in the advertisement.