While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

Setting up custom metrics in Search Ads 360 allows you to track specific, non-standard data points relevant to your business goals, like the sales of individual yoga pant styles. While Floodlight columns track conversions, custom metrics provide the flexibility to define and measure unique attributes associated with those conversions, such as product ID or category, which are crucial for detailed performance analysis. Conversion cart data (a type of custom variable) would be used to capture details within a single transaction, like items purchased, but custom metrics are broader and can aggregate this information for reporting. Budget bid strategies are for optimizing bids, not for tracking product-level sales data. Custom variables are used to pass additional data with Floodlight tags, but custom metrics are what you define in SA360 to report on that data.