If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?

Follow conversion delay

Follow learning period

Follow target cost-per-acquisition (tCPA)

Follow target return on ad spend (tROAS)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?


Explanation: To understand the time it takes for users to make a purchase after interacting with your ad in Search Ads 360, the relevant metric to follow is **conversion delay**. Conversion delay provides insights into the duration between users clicking on an ad and completing a desired conversion action, such as making a purchase. By monitoring conversion delay, advertisers can gain valuable information about the customer journey, helping them assess the efficiency of their campaigns in driving timely conversions. This metric is particularly useful for businesses aiming to optimize their strategies based on the time it takes for users to move through the conversion funnel. Understanding conversion delays enables advertisers to refine their ad targeting, messaging, and overall campaign management to better align with the user's decision-making timeline.
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