Which types of digital marketing roles most commonly use Campaign Manager 360?

Within the digital advertising ecosystem, media traffickers, analysts, and media planners are the primary users of Campaign Manager 360 because the platform is specifically engineered to handle the core pillars of the ad management lifecycle: execution, measurement, and strategy. Media traffickers utilize the tool's foundational features to upload creatives and generate the placement tags necessary for live delivery, while media planners use it to organize campaign hierarchies and manage site relationships across various digital properties. Simultaneously, analysts rely on the platform’s robust reporting and attribution capabilities to extract data-driven insights and optimize performance, making these three roles the most frequent collaborators within the interface compared to publishers or traditional TV buyers.