You're working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client's Search Ads 360 account, what should you set up?

Data-driven attribution

Custom Floodlight variables

Budget bid strategies

Conversion cart data


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?


Explanation: In the context of a well-known manufacturer of athletic apparel seeking insights into customer conversions for various types of sneakers in their Search Ads 360 account, the appropriate setup is to use **Custom Floodlight variables.** Custom Floodlight variables allow advertisers to capture and analyze specific details or attributes related to conversions. In this scenario, setting up Custom Floodlight variables enables the athletic apparel manufacturer to gain a deeper understanding of how customers convert on different types of sneakers. These variables can be tailored to track and report specific information, such as product categories, models, or other attributes relevant to the diverse range of sneakers the manufacturer offers. By leveraging Custom Floodlight variables, advertisers can customize their data collection to align with their unique business goals and gain valuable insights into the performance of individual products within the athletic apparel portfolio.
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