You're working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client's Search Ads 360 account, what should you set up?

Custom Floodlight variables are the correct choice because they allow you to capture specific details about conversions, such as product ID, product category, or product name. This enables the athletic apparel manufacturer to understand which specific sneaker types are converting, providing granular insights beyond just the fact that a conversion occurred. Data-driven attribution is a bidding model, not a data capture mechanism. Budget bid strategies are for managing spend, not for collecting detailed conversion information. Conversion cart data is a related concept for e-commerce, but custom Floodlight variables are the direct method within Search Ads 360 to capture these specific product-level details.