While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
You should tell them to evaluate at the ad group level.
You should tell them to evaluate at the campaign level.
You should tell them to evaluate at the keywords level.
You should tell them to evaluate at the portfolio level.
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Explanation: While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
Explanation: To evaluate the performance of Search Ads 360 bid strategies for your client who designs trendy fanny packs and travel accessories, you should advise them to assess the strategies at the **portfolio level.** In Search Ads 360, bid strategies operate at different levels, such as the campaign, ad group, keyword, and portfolio levels. The portfolio level is particularly crucial when managing multiple bid strategies across various campaigns and ad groups. By evaluating bid strategy performance at the portfolio level, your client can gain a holistic view of how their strategies are contributing to overall campaign objectives, allowing for more informed decision-making and optimization efforts to enhance the efficiency and effectiveness of their advertising campaigns.
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