To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?

Set up custom channel groupings.

Set up automated channel groupings.

Set up keyword groupings.

Set up multichannel groupings.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?


Explanation: To both drive conversions and comprehensively track user responses, it is essential to set up **custom channel groupings** in Search Ads 360, along with a data-driven attribution model. Custom channel groupings allow advertisers to categorize and define channels based on their specific business needs, providing a more nuanced understanding of how different channels contribute to conversions. By aligning this with a data-driven attribution model, which assigns credit to touchpoints based on their actual impact on the customer journey, advertisers gain deeper insights into the performance of various channels and can optimize their strategies for driving conversions effectively. This integrated approach helps in making informed decisions to enhance the overall effectiveness of advertising efforts.
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