You want to plan, budget, manage your spend, and understand your campaign's success in Search Ads 360. What tool would you use?

Performance Center in Search Ads 360 is specifically designed for planning, budgeting, managing spend, and analyzing campaign success. It provides a centralized view of performance across campaigns and accounts, allowing users to set targets, monitor progress, and identify areas for optimization. The Overview page offers a high-level summary of account performance but lacks the detailed planning and budgeting functionalities. The App Switcher is used to navigate between different Google Marketing Platform products, not for campaign management. Tools & Settings contains various account-level configurations and utilities, but not the integrated performance management features found in Performance Center.