What type of account should you set up first in Search Ads 360 so you can manage all your customer accounts within the main account?

In Search Ads 360, a manager account (formerly known as an agency account or MCC) is the top-level organizational structure. It allows you to manage multiple advertiser accounts from a single interface, providing a centralized view and control over all your clients' campaigns. Setting this up first is crucial because all other accounts, such as advertiser accounts, will be linked under it. Submanager accounts are optional and are used to further organize advertiser accounts within a manager account, but the manager account itself must exist first. Advertiser accounts are for individual clients and cannot manage other accounts. Client accounts are not a standard Search Ads 360 account type.