Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads.What's another way they can segment conversions within Search Ads 360?

Connecting social media accounts to Search Ads 360 is the correct option because it enables the platform to track and attribute conversions across multiple channels, providing a more comprehensive view of the customer journey beyond just paid search. By integrating social media data, the store can use Search Ads 360's cross-channel reporting and attribution features to see how social engagements contribute to the final sale, allowing them to segment conversions by their original source. This integration helps the advertiser understand the holistic impact of their marketing efforts, moving away from a single-channel credit model to better recognize the diverse touchpoints that drive customer actions.