What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
Return on investment (ROI)
Return on ad spend (ROAS)
Conversions
Engagements
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Explanation: What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
Explanation: **In the context of Google Search Ads 360 certification, the metrics that are different yet still complimentary between Search Ads 360 and Google Analytics 4 are "Conversions." While both platforms measure conversions, the definition and tracking methods may vary. Conversions in Search Ads 360 typically focus on the actions users take after clicking on ads, such as completing a purchase or filling out a form. On the other hand, Google Analytics 4 provides a broader perspective, encompassing various user interactions and conversions on the website beyond ad clicks. Understanding the nuanced differences and complementary nature of these metrics is crucial for advertisers. It allows them to leverage both platforms effectively, gaining insights into different aspects of user behavior and optimizing their campaigns based on a comprehensive set of performance indicators.
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