Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?
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Correct answer: You tell them it's conversions..
Why this is the answer
The correct answer is conversions. To optimize bidding strategies in Google Ads, especially for auction-time bidding, it's crucial to share conversion data from Search Ads 360. This allows Google Ads' automated bidding to understand the value of different user actions and bid more effectively to achieve conversion goals. Templates are used for creating campaigns, ad groups, and ads at scale, but don't directly inform bidding. Rules automate actions based on conditions, but don't transfer the core data needed for auction-time bidding. Bulksheets are for making mass changes or uploads, not for continuous data sharing for bidding optimization.
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