When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there's no conversion delay?
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Correct answer: Weeks two to three.
Why this is the answer
A newly launched Search Ads 360 bid strategy needs time to complete its initial learning period before performance is judged. With no conversion delay , optimization decisions can usually begin after enough recent performance data has accumulated. Making changes too early can interrupt the bid strategy before it has stabilized. Waiting for the early learning window helps evaluate results at the correct portfolio level.
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