If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?

Custom dimensions are the correct requirement because they allow an advertiser to map their unique business structure—such as specific lines of business, regions, or internal departments—directly onto their Search Ads 360 reporting data. While labels can group items for quick filtering, custom dimensions provide a more robust and hierarchical way to slice and dice performance metrics based on the specific way a company is organized, enabling users to aggregate and analyze data across multiple campaigns or accounts according to their own internal business logic. By setting these up, a customer can move beyond standard engine-provided segments to see exactly how different segments of their organizational framework are contributing to their overall search marketing success.