Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

The client's goal is to maximize conversions within a specific budget, which directly aligns with the purpose of a "budget bid strategy for conversions." This strategy is designed to get the most conversions possible while adhering to a defined spend limit. Target CPA (tCPA) aims for a specific cost per conversion, not necessarily maximizing conversions within a budget. Target ROAS (tROAS) focuses on maximizing revenue for a given spend, which is different from maximizing conversions. A budget bid strategy for clicks would optimize for clicks, not conversions, and wouldn't guarantee maximizing conversions within the budget.