Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?

At the ad group level

At the keywords level

At the portfolio level

At the campaign level


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?


Explanation: When advising your agency client on when to review the performance of their Search Ads 360 bid strategies, you recommend evaluating at the portfolio level. This level is the appropriate focal point for assessing the overall effectiveness of bid strategies, providing a comprehensive view that encompasses multiple campaigns, ad groups, and keywords. By analyzing performance at the portfolio level, your client can gain insights into the collective impact of bid strategies across various components, facilitating strategic decision-making to optimize and enhance overall campaign performance. This approach aligns with best practices in Search Ads 360, enabling advertisers to make data-driven adjustments that maximize the efficiency and effectiveness of their bid strategies.
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