One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?

To understand how reporting was set up for their business, the client would need to set up custom dimensions. Custom dimensions allow you to add your own data to Search Ads 360 reports, providing a deeper understanding of campaign performance based on unique business attributes. For a jewelry designer, this could include dimensions like "jewelry type" (e.g., rings, necklaces), "material" (e.g., gold, silver), or "collection name." This enables them to analyze performance specifically for these custom categories. Inventory management is for product feeds, not reporting setup. Audience segments are for targeting and analysis of user groups, not for defining report structure based on business attributes. Labels are for organizing campaigns, ad groups, ads, and keywords, but they don't create new reportable dimensions based on business data.