Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

Tell them to follow target return on ad spend (tROAS).

Tell them to follow conversion delay.

Tell them to follow learning period.

Tell them to follow target cost-per-acquisition (tCPA).


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?


Explanation: To track the time it takes customers to make a purchase after selecting an ad for dog food, your client should focus on the metric of conversion delay in Search Ads 360. Conversion delay provides insights into the duration between ad interactions and actual conversions. By monitoring conversion delay, your client can understand the typical time lag from the initial engagement with the ad to the completion of a purchase. This information is valuable for optimizing ad strategies and aligning them with the customer's decision-making timeline. It enables the pet shop owner to make data-driven adjustments to their campaigns, ensuring that they effectively reach customers at the right moment in their purchasing journey for dog food.
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