Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
Return on investment (ROI)
Conversions
Engagements
Return on ad spend (ROAS)
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Explanation: Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
Explanation: When comparing metrics between Search Ads 360 and Google Analytics 4, the different yet complementary metric is "Conversions." While the term "conversions" is used in both platforms, the specific data and attribution methods may vary. In Search Ads 360, conversions typically refer to the actions that contribute to campaign success, such as clicks that result in desired outcomes like a purchase or sign-up. On the other hand, in Google Analytics 4, conversions encompass a broader scope, incorporating various user interactions and goals tracked on a website or app. Understanding these distinctions is crucial for advertisers, as it allows them to leverage the unique insights provided by each platform to gain a comprehensive understanding of user behavior, engagement, and the effectiveness of their advertising strategies. The metrics, although named similarly, serve complementary roles in assessing overall performance across both Search Ads 360 and Google Analytics 4.
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