What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?

You should set up budget bid strategies.

You should set up custom variables.

You should set up custom metrics.

You should set up conversion cart data.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?


Explanation: To gain more insights into conversions within the Floodlight column of Search Ads 360, the appropriate setup is to use "custom metrics." Custom metrics allow advertisers to define and track specific key performance indicators (KPIs) that align with their unique business goals. By configuring custom metrics in the Floodlight column, advertisers can tailor the measurement of conversions based on their specific requirements. This flexibility is essential for businesses with diverse conversion actions, allowing them to analyze and optimize performance more precisely. Whether it's tracking specific product purchases, form submissions, or other conversion events, custom metrics empower advertisers to extract detailed information about the success of their campaigns, aiding in strategic decision-making and continuous improvement of advertising efforts.
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