If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360's Performance Center to reach that goal?

To manage a set budget while aiming for a good return on investment (ROI) in Search Ads 360, you should set up a budget bid strategy. This strategy is designed to optimize bids across campaigns or portfolios to achieve specific performance goals within a defined budget. It automatically adjusts bids to maximize conversions or conversion value, ensuring your spending stays within limits while striving for the best possible ROI. Conversion cart data provides detailed information about purchases but doesn't directly manage bidding or budgets. Data-driven attribution helps assign credit to different touchpoints in the conversion path but also doesn't manage budgets. Google Ads auction-time bidding is a core feature of Google Ads Smart Bidding, which Search Ads 360 leverages, but a budget bid strategy specifically orchestrates this bidding across a defined budget to meet ROI goals.