One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they're using feed data. Competitive travel prices are a business goal--they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?

Search Ads 360 allows advertisers to include pricing information from their feeds, and the "Average price for each route" is the most relevant option for a rental car provider aiming to highlight competitive travel prices. This option provides a balanced view of pricing, which can be attractive to customers comparing various offers. While "Highest price" and "Lowest price" might be available in some feed structures, they don't represent the overall competitiveness as effectively as an average. "Price options" is too vague and doesn't specify the type of pricing detail. Therefore, using the average price from the feed data helps showcase competitive offers in a comprehensive manner.