If your client often changes keywords in their campaign as a reflection of the previous week's sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?
You'd recommend automated channel groupings.
You'd recommend custom channel groupings.
You'd recommend multichannel groupings.
You'd recommend keyword groupings.
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Explanation: If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?
Explanation: To ensure that your client's campaigns correctly update in response to frequent changes in keywords, along with the data-driven attribution model, the recommended approach is to use "custom channel groupings." Custom channel groupings in Search Ads 360 allow advertisers to categorize and organize their traffic sources based on specific criteria, such as keywords, channels, or other parameters. By leveraging custom channel groupings, your client can align their keyword changes with distinct categories that make sense for their business objectives. This ensures accurate tracking and reporting within Search Ads 360, providing valuable insights into the performance of different keyword segments and facilitating data-driven decision-making. This approach enhances campaign management and optimization based on the evolving dynamics of the advertising landscape.
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