Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?

GA4, when integrated with Search Ads 360, automates workflows by providing conversion data that fuels automated bidding strategies and campaign optimizations. This eliminates the need for manual data transfers and adjustments, streamlining campaign management. While GA4 certainly tracks performance, its primary benefit in this context for Search Ads 360 is the automation it enables through data integration. GA4 itself does not apply budget bid strategies; instead, it supplies the data that Search Ads 360 uses to execute those strategies. Similarly, GA4 doesn't directly optimize keyword creations, but the conversion insights it provides can inform keyword strategy within Search Ads 360.