While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client's data-driven attribution model?
You should set up custom channel groupings.
You should set up keyword groupings.
You should set up multichannel groupings.
You should set up automated channel groupings.
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Explanation: While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?
Explanation: When collaborating with an agency client seeking to enhance conversions and monitor how these conversions drive users to subscribe to their weekly newsletter, it is advisable to go beyond the data-driven attribution model by implementing custom channel groupings in Search Ads 360. Custom channel groupings enable a more nuanced analysis of user interactions by categorizing traffic sources based on specific criteria. By configuring custom channel groupings, the agency client can gain insights into the various channels contributing to both conversions and newsletter sign-ups. This allows for a comprehensive understanding of the customer journey and helps optimize strategies to drive desired user actions. Custom channel groupings provide a flexible and tailored approach to tracking and attributing conversions, aligning with the dual goals of the agency client to drive conversions and monitor newsletter subscriptions effectively.
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