While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client's data-driven attribution model?

Custom channel groupings allow you to define specific channels based on your client's unique business needs, like "Newsletter Sign-ups," and then analyze performance data for these custom-defined channels. This directly addresses the client's goal of tracking conversions that lead to newsletter enrollments. Keyword groupings are used to organize keywords for bidding and reporting, not for tracking specific conversion paths. Multichannel groupings are not a standard feature in Search Ads 360; the platform primarily uses custom channel groupings for this purpose. Automated channel groupings are pre-defined by the platform and cannot be customized to track specific conversion actions like newsletter sign-ups.