If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?
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Correct answer: You tell them Shopping, Performance Max, and Search..
Why this is the answer
Search Ads 360's auction-time bidding directly integrates with Google Ads for Shopping, Performance Max, and Search campaigns. This means bids are optimized in real-time at the moment of the auction, leveraging Google's machine learning for improved performance. Display campaigns, while manageable within Search Ads 360, typically use different bidding strategies and do not currently support auction-time bidding in the same direct, real-time fashion as Shopping, Performance Max, and Search. Therefore, including Display is incorrect.
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