Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
Budget bid strategies
Data-driven attribution
Custom Floodlight variables
Conversion cart data
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Explanation: Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
Explanation: To gain insights into how buyers convert on different varieties of natural supplements within a wellness brand's product line, it's recommended to set up "Custom Floodlight variables" in their Search Ads 360 account. Custom Floodlight variables allow for additional data to be captured and associated with conversions, providing a more granular understanding of user behavior. By utilizing Custom Floodlight variables, the wellness brand can tailor their tracking to specific details related to stress and anxiety supplements. This level of customization enables them to analyze and optimize their advertising strategies based on the performance of individual product variations. It's a valuable approach for businesses looking to refine their marketing efforts and enhance their understanding of customer preferences within specific product categories.
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