You're working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
Data-driven attribution
Budget bid strategies
Custom Floodlight variables
Conversion cart data
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Explanation: You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
Explanation: **In the context of the Google Search Ads 360 certification:** **Conversion cart data** is the tool within Search Ads 360 that the sports equipment brand should turn to. This tool provides insights into user behavior after specific transactions, allowing the brand to understand post-transaction activities. For the sports equipment brand, analyzing the conversion cart data is essential to identify cross-sell opportunities and determine which additional products can be included in future campaigns. Leveraging this tool enables advertisers to make data-driven decisions and optimize their strategies for better campaign performance and customer engagement. Understanding how to utilize Conversion cart data is crucial for advertisers aiming to enhance their targeting and maximize the effectiveness of their marketing efforts.
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