Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there's limited consistency and minimal automation. What might be happening?
They began the evaluation between one to two weeks.
They didn't make optimizations or adjustments post-bid strategy launch.
They reviewed performance data after conversion delay cycles passed.
They began the evaluation after week four.
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Explanation: Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?
Explanation: The limited consistency and minimal automation observed in the target return on ad spend (tROAS) bid strategy evaluation in Search Ads 360 could be attributed to the fact that the advertiser didn't make optimizations or adjustments post-bid strategy launch. For effective bid strategy performance, it's crucial to actively monitor and optimize the strategy based on real-time data and campaign goals. If adjustments aren't made, the bid strategy may not adapt adequately to changing market conditions, user behavior, or other factors influencing campaign performance. Regular optimization is essential for ensuring that the tROAS bid strategy aligns with the advertiser's objectives and achieves the desired return on ad spend.
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