Apart from giving full credit to paid search ads,your customer wants to know where their sales are coming from.How else might they segment conversions in Search Ads 360?

To gain insights into additional sources of conversions beyond paid search ads,the customer should consider connecting their social media accounts to Search Ads 360.By linking social media accounts,they can segment conversions and understand the contribution of social media channels to their overall conversion performance.This integration enables a comprehensive view of conversion data,allowing the customer to analyze the impact of various marketing channels,including social media,on their sales.Connecting social media accounts to Search Ads 360 facilitates a more holistic understanding of the customer journey and attribution across different touch points.