If your customer's business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
Budget bid strategies for conversions
Target return on ad spend (tROAS)
Budget bid strategies for clicks
Target cost-per-acquisition (tCPA)
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Explanation: If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
Explanation: If your customer's business objective is to maximize conversions at a specific target spend, their ideal Search Ads 360 bidding strategy would be "Budget bid strategies for conversions." This strategy focuses on allocating the budget to maximize the number of conversions within the specified target spend. With this approach, the system dynamically adjusts bids across various keywords and placements to achieve the optimal balance between cost and conversion volume. Advertisers using budget bid strategies for conversions aim to efficiently utilize their budget while achieving the highest possible number of conversions, aligning with their primary goal of maximizing conversions within a predefined spending limit.
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