You're working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns.Where, within Search Ads 360, should you go to help them with this task?

Performance Center is the correct tool for this task because it is specifically designed to manage and optimize budgets and performance goals across groups of campaigns. It allows advertisers to create budget plans, forecast future performance based on historical data, and see how different spend allocations might impact key metrics like conversions or revenue. By using the Performance Center, a customer can holistically view their quarterly budget and use the planning tools to distribute funds effectively across various products and campaigns, ensuring that their spend is aligned with their overall business objectives and performance targets.