To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?

In Search Ads 360, you would set up a manager account first because it acts as the central hub for managing multiple advertiser accounts. This hierarchical structure allows for efficient campaign management, reporting, and bid strategies across all linked client accounts. The advertiser account is a client's individual ad account (e.g., Google Ads, Microsoft Advertising), which is linked to the manager account, not set up first. A client account is another term for an advertiser account. A submanager account is a deprecated or non-standard term; the primary organizational unit for managing multiple accounts is the manager account.