Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding.What do you tell them?

You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments.

You tell them that Search Ads 360 intraday bidding adjusts bids several times a day, while Google Ads auction-time bidding optimizes bids in real time.

You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines.

You tell them that Search Ads 360 intraday bidding optimizes bids in real time, while Google Ads auction-time bidding adjusts bids several times a day.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding.What do you tell them?


Explanation: When explaining the difference between Search Ads 360 (SA360) intraday bidding and Google Ads auction-time bidding to your client, you would convey that Search Ads 360 intraday bidding adjusts bids several times a day, while Google Ads auction-time bidding optimizes bids in real time. Intraday bidding in Search Ads 360 involves making bid adjustments at different points throughout the day to align with specific performance patterns, ensuring bids are optimized during key periods. This approach allows advertisers to adapt to changing market conditions or user behavior within the day. On the other hand, Google Ads auction-time bidding operates in real-time during each auction, adjusting bids dynamically based on various signals to maximize performance. The distinction lies in the frequency of bid adjustments, with intraday bidding being more periodic and auction-time bidding responding instantly to individual auction dynamics.
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