Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
The number of clicks and conversions falls below the data requirements.
Historical data is transferring to the new model created.
The model was created during the bid strategies learning period.
There are too many keywords included in the bid strategy.
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Explanation: Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
Explanation: When Search Ads 360 defaults to a previously generated basic linear attribution model instead of the data-driven attribution model set up last week, it might be because **the number of clicks and conversions falls below the data requirements.** Data-driven attribution models require a sufficient volume of clicks and conversions to effectively analyze and attribute credit across touchpoints. If the account experiences a low volume of clicks and conversions, the system may revert to a basic linear model to ensure some level of attribution modeling is applied. This emphasizes the importance of having an adequate data set for robust attribution modeling and accurate insights into the customer journey.
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