Within Search Ads 360,what specific action does a custom column let you access for any formula?

Within Search Ads 360,a custom column enables you to access specific actions for any formula,and in this context,itlets you access conversion data.Custom columns provide a powerful way to customize and enhance your reporting by allowing you to create formulas based on various metrics,dimensions,or other data points relevant to your campaign performance.By using custom columns, advertisers can derive meaningful insights,track key metrics,and tailor their reporting to meet specific business goals.Inthiscase,the custom column allows you to access and analyze conversion data,providing a more detailed and customized view of how your campaigns are performing in terms of desired actions and conversions.